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Ripple

To Inspire Creativity

 

The Objective

I want to study the process of creativity to find out how creativity can be taught to people who are considered non creative field.

The Research

Questions that occurred when researching

  • What is 'creativity'?
  • How is 'creativity' defined?
  • Is creativity an important trait?
  • Do people reject creativity?
  • Is creativity encourage among children?
  • At what age does creativity stop?
  • Why do people stop thinking creatively? 
  • Can creativity be found in other occupational fields beside the arts?
  • Is the creativity process different for everyone?
  • What is creative confidence?
  • Evolution of Creativity
  • Nature vs. Nurture

Primary Research

I conducted a random sample survey of 50 students at York University within different occupational fields.

Survey Questions

  • What occupational field are you studying within?
  • How do  you define creativity?
  • What subjects do you feel creative in?
  • Do you consider creativity as an important asset?
  • Would you define yourself as being creative?
  • Would you consider your parents' creative?
  • Was creativity promotes while growing up?
  • How often does creativity emerge for you?
  • List three words that come to mind when you think of creativity?

 

Survey Results

  • Most people had an association of creativity being linked to arts
  • 98% of people considered Creativity as an important asset

  • Creativity is based on both nature and nurture forces

  • Creativity isn't instantaneous

 

 

Objective: To help people with their creative confidence by getting them to think "outside of the box"

Target Audience: High schoolers from the age of 12 to 18 years old

  • According to the Erik Erikson’s theory of psychosocial development, this stage is development is called identity versus confusion. They are questioning, "Who am I?".
  • Individuals are saddling between of their independences and development a sense of their individuality. Those who receive proper encouragement and reinforcement through personal exploration will emerge from this stage with a strong sense of independence and control. Those who remain unsure of their beliefs and desires will stay confused and insecure about themselves and the future.

 

Within 24 weeks, I developed a design brief, personas, flow chart, infrastructure, low fidelity visuals, high fidelity visuals, prototype, user research and launch page for Ripple. 

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ripple flow chart 1ripple flow chart 1
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The Prototype

Experimenting with AfterEffects and Marvel to get the best possible result.

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The Solution

Ripple is a gamified approach to help people with their creative confidence by getting people to think “outside of the box” by doodling, composing music or writing a story with themselves or in a group.

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